Jenna
way to go target… well done.
i think i shall go buy all the target things now. they deserve it
target for all of the awards
“Publicly traded corporations may fear offending stockholders or customers, however. Gay rights activists protested loudly when Target Corp.donated $150,000 to a super PAC supporting a Minnesota gubernatorial candidate who strongly opposed gay marriage. The company apologized.”
- http://articles.latimes.com/2011/feb/19/nation/la-na-target-20110219
“Two years after Target Corp. angered gay marriage supporters with a political donation that benefited a gay-marriage opponent seeking the governor’s office, the retailer is now upsetting same-sex marriage opponents by selling T-shirts to raise money for a group working to defeat a gay marriage ban in Minnesota…
Target’s move comes two years after it endured a backlash from gay rights supporters for giving $150,000 to a campaign group backing the conservative Republican candidate for Minnesota governor, Tom Emmer, who narrowly lost to Democrat Mark Dayton in a race that went to an automatic recount. The donation set off protests and calls for a boycott from a constituency that had seen Target as an ally.”
- http://www.foxnews.com/politics/2012/06/02/target-sells-shirts-to-help-pro-gay-marriage-group/#ixzz21EGKATmy
“The ad, which features multiple images, prominently displays a picture of a gay couple that says “Be yourself together.” LOVE THIS. Target is widely known as an LGBT friendly company (unlike a certain chicken fast food joint that sells waffle fries *cough cough*) but this is the first time that we’ve seen a guy on guy couple featured in one of their registry ads.
If more companies would take notes from Target and JCPenney, we’d be okay.”
- (this one is not an article, just a blog post. but note the “Target is widely known as an LGBT friendly company”) http://www.wiltondriveonline.com/news/target-loves-the-gays/
Food for thought.
#marketingcampaigns
#successfulmarketingcampaigns
(via lovingthebeautifulyou)
